Roll calculations come in two directions, and mixing them up is the usual source of errors in a pressroom.
If you know the roll weight, the web width and the paper’s gsm, the length follows from the definition of gsm — grams per square metre:
area (m²) = weight (kg) × 1000 ÷ gsm
length (m) = area (m²) ÷ width (m)
Reverse the same two steps: multiply width by length to get area, then multiply by gsm and divide by 1000.
weight (kg) = width (m) × length (m) × gsm ÷ 1000
A label stock roll weighs 25 kg, the web is 330 mm wide, and the material is 80 gsm. How much is on the roll?
Check it in reverse: 0.33 × 947 × 80 ÷ 1000 = 25.0 kg. Good.
In a pressroom you often have the physical roll and no weight reading. If you know the outer diameter, the core diameter and the material caliper, the length can be estimated from the cross-sectional area of the wound material — a spiral, which unwinds to a long thin rectangle:
length ≈ π × (D² − d²) ÷ (4 × caliper)
where D is the outer diameter, d is the core diameter, and all three are in the same unit. Treat this as an estimate: winding tension compresses the layers, so the real length is usually a little longer than the calculation suggests, and the gap widens as the roll gets softer towards the core.
Usually the core, the moisture content, or which gsm figure was quoted. Ask whether the supplier’s weight includes the core, and whether the gsm is nominal or actual.
Yes, if you use the material’s grammage. For films, density and thickness are often quoted instead, in which case convert to grammage first: gsm = thickness (mm) × density (g/cm³) × 1000.
Add for make-ready and tail waste. A useful default is 3–5% on a straightforward run, plus the length lost to each splice if the job runs across multiple rolls.